Creative Digital Marketing Executive

Job Description

Networkology is an innovative and dynamic IT organisation providing professional services and products to various UK public and private sector clients. With a reputation for quality services, our staff have an unrivalled level of expertise and experience in deploying network and data IT solutions within highly regulated environments.

We are looking for a Creative Digital Marketing Executive/Specialist to join our Networkology team. This is a broad, exciting, and varied role, taking the reins of all our marketing platforms, website, and activities.  This is very much a hands-on role where there will be a lot of individual working as well as collaboration from the directors and sales individuals therefore a high level of proficiency in the use of WordPress, software and marketing methodologies is essential.

If you’re a talented and creative individual who has a track record in marketing and is keen to take over the marketing and design for a highly reputable IT organisation, then we want to hear from you!

Duties & Responsibilities

You will be responsible for all things marketing and design for Networkology such as (but not limited to):

• Responsible for all Networkology marketing
• Continue to uphold Networkology’s brand and presence
• Content creation, website development & management
• Social media posting and scheduling
• Developing and executing marketing campaigns
• Running Marketing Development Fund programmes (MDF) to drive revenue and growth
• Track and report on various aspects of campaign effectiveness for lead generation, sales opportunities, and pipelines.
• SEO
• E-commerce & SEM.
• Design and create marketing materials for campaigns, collateral, graphics, company product/service flyers, email templates and other materials for print and digital
• Liaise with directors to articulate and present plans
• Help plan, execute, and attend events, conferences and trade shows where needed

Skills, Knowledge & Experience

Essential:

• 3+ years in digital marketing executive or specialist role
• A high level of proficiency in Adobe Photoshop, Illustrator and InDesign
• A high level of proficiency in WordPress to create pages, manage website etc
• Strong knowledge of social media platforms (LinkedIn and Twitter) using Hootsuite
• Confident in creating necessary marketing materials for campaign, collateral and graphics, company product overviews, email templates and other materials.
• Good knowledge of SEO technologies such a Yoast, methods and management
• High level of proficiency in Google Analytics and website traffic analysis
• Proven experience creating and executing successful campaigns across marketing tactics and platforms as well as track and report on various aspects of campaign effectiveness, indexing on qualified sales opportunities.
• Using CRM software such as HubSpot, Campaign Monitor (or similar) to create and deliver email campaigns and internal newsletters.
• Experience working with Marketing Development Fund programmes (MDF) to drive partner revenue and growth and lead generation such a campaign, events, webinars, email.
• Work to tight deadlines and manage multiple projects at once.
• Ability to articulate and present plans to senior-level sales.
• Ability to think outside of the box, drive results and highly motivated.
• Willingness to learn about Networkology products and services.

Desirable:

Knowledge & experience in one or more of the following:

• Good knowledge of Google Tag manager
• Knowledge and experience with PPC (Google Ads)
• Photography, animation/video skills
• Technical knowledge such as HTML and CSS skills
• Experience with E-commerce platforms
• Copy writing skills for the IT and tech sector
• Come from an IT and technology industry/background and have 3+ experience in B2B digital marketing

Certifications

Essential:

• Google Analytics beginners certification
• Driving License 

Desirable

• Batchelor’s in Marketing or relevant field
• Google Analytics Advanced certification
• Google Ads Certification